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How to build a business on friendship: STEP 1
Stop thinking, “I can’t build my business on friendship”.
The number one fear of people in sales is “I don’t want to be too sales-y”.
You don’t have to be pushy to be in sales.
You also can’t be in denial.
You are in sales. Here’s the real question:
Would you rather do business with people you know, like, and trust (i.e. friends)? Or would you rather do business with people you don’t know, are not sure you’ll like, and haven’t had the time to tell whether you trust them yet?
Build your business on the foundation of friendship and stop thinking the wrong stuff.
DO
Call five of your friends today and ask them if they would send you business referrals if you’d ask them.