BE
The 4th Sphere of a FriendMaker.
Everyone wishes they had someone who would stand by them no matter what. People don’t stay. Fair weather friends are easy to come by. Loyalty has an expiration date.
But for you and the people you serve, loyalty has got to be a priority. Are you in relationship with your clients only because they paid you? Then your friendship with them is only one of utility and convenience.
To go deeper requires that you become their advocate.
DO
3 practices.
1. Communicate well. Call your clients, stay in touch so you can stay in trust.
2. Negotiate skillfully. Learn how to master the art of solving problems for your clients in such a way that you find resolution.
3. Fight for them. Stand up for your people. You represent them. Go the extra mile. Put some skin in the game. If necessary bleed for them.
This communicates that you are their advocate.